Our quarterly China Survey compiles insights from our members to provide invaluable benchmarking data to more than 1,500 executives across Asia Pacific. At the start of 2024, 84% of those surveyed anticipated improved sales compared to the previous year, and 73% expected higher profits. Reflecting on Q4 2023, 78% reported that 'weak demand' and 73% identified 'local competition' as critical factors that hurt profitability.
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