The ‘New’ Old Opportunity

March 16, 2023

“We hunt for pain points and move aggressively to address them. Healthcare offers a lot of opportunity. When you look at the over-60 population, there is sizable elder care play. Also we are looking at replacing old appliances and renovations adapted for older people.”

“Our firm has forecast high double-digit growth for the next three years. The China 2030 Healthcare agenda is on-track. Many initiatives are very digitally advanced and data driven, including in community care.”

“Adult vaccines are a key opportunity. It takes a lot of time to develop the sales channels, but the shift can be dramatic. In a single quarter, we went from selling 30k doses to 100k. The tipping point was a welcome surprise.”

As China’s population ages, market opportunities are emerging outside traditional healthcare. These include elder-care services, home renovations, and the replacement of aging appliances, all tailored to the over-40 demographic. This group, poised to make up 60% of the population by 2035, presents a rapidly-expanding market segment with specific consumption patterns, including a notable rise in healthcare spending. Winning companies will recognise these evolving demands and leverage their expertise in mature markets to introduce innovative, age-appropriate solutions for Chinese consumers.

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