2026 Q2 China Performance Survey

Here are the key takeaways from the survey:

2025 budget – bottoms up vs. the top.

• 60%+ met their bottom-line target (whether margin % or dollar value); but the market is still soft with just 54% meeting sales targets.

Iran War hits profitability, but market pricing starts to recover.

• Geopolitical issues (32%-50%), rising input costs (23%-33%), and shipping delays (8%-22%) rose sharply as high impact factors affecting profitability in Q1’26.
• Q1’26 is the first quarter in two years with more firms seeing stable or rising prices than falling prices.

Stronger expectations for Q2’26.

• 87% expect steady or improved sales growth; strongest growth expectations since Q2’24.
• 77% expect profits (% revenue) to remain steady or improve
• 79% expect profits (USD value) to remain steady or improve

Interested in accessing the full survey results or joining the conversation? Enter your details below or email service@imaasia.com.cn.