Executive Insights on China’s Sales Outlook

Our quarterly China Survey compiles insights from our members to provide invaluable benchmarking data to more than 1,500 executives across Asia Pacific. At the start of 2024, 84% of those surveyed anticipated improved sales compared to the previous year, and 73% expected higher profits. Reflecting on Q4 2023, 78% reported that ‘weak demand’ and 73% identified ‘local competition’ as critical factors that hurt profitability.