Vietnam’s GDP growth averaged 6.1% over the past decade and is running at 8% year-to-date.

Why is it that domestic consumer demand is flat in volume terms? Why is consumer sentiment at rock bottom? How is it that the region’s fastest-growing market is not translating into a retail gold mine?

The reasons are nuanced, ranging from structural changes in the economy to a shifting retail landscape and a tighter regulatory environment impacting businesses and consumers alike.

To explore how these forces are playing out, we’ve invited Richard Burrage of Cimigo to join our Q4 Asia Forecast Update in Singapore. Cimigo has been Vietnam’s leading consumer research firm for over two decades. After outlining the trends, Richard will lead a discussion on realigning strategy to achieve the best results.